Friday, October 12, 2007

Inventing the edi-mercial

Have you noticed that the Erie Times-News is running full-blown commercials on its
editorial page? Today’s lead offering masquerades as an editorial, or should one say “infomercial,” and is entitled: “Virtual games continue to grow at casino.” Or is it “edi-mercial?”

Among other things, the what-ever-it-is urges the governor and general assembly
to authorize “table games” such as blackjack, roulette and poker at the Presque Isle Downs
casino, as opposed to their less dynamic electronic imitations know as “virtual games.”

This presumably would make action at the casino more appealing and attractive, luring
in more gamblers laying down bigger stakes, and make it more competitive with existing
or prospective casinos elsewhere.

Voila! More money for the casino. More money for advertising. Bingo. More money for the
Times-News. Governor Ed Rendell has said he wants to wait for more feedback on the
impact of the relatively new casino gambling on the commonwealth’s social system before expanding gambling opportunities. Throwing the power of the press behind this unquenchable
thirst for higher ill-gotten gains, the Times-News demands to know: “Why wait? There’s no sense doing it three-quarters of the way.”

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